The Brief

Simply and effectively convey Vrbo's "Perfect Match" value proposition to our diverse segments of vacationers.

"Perfect Match" - Vrbo does the hard work matching travelers to the perfect place to stay. Our website finds the perfect size, shape, price and location especially for your dream vacation.

The Execution

Matchmaker - Everyone has a different idea of a perfect vacation, which is one of the largest reasons why planning said vacation becomes so hectic. Too many people + too many opinions + too many options = analysis paralysis. Vrbo’s "perfect match" promise takes your quirks, likes, dislikes - everything that makes you and your party unique - and match you with a vacation home that is perfectly tailored to your needs.

With heightened, whimsical characters and matching homes, we employ fantastical narrative to illustrate this perfect match story in a clear, communicative, and catchy way. A charming adventure about three very particular families getting exactly what they want out of their vacation home.

THE IDEA

Look to the behavior of TV before DVR, and launch a weekly show. School of Guac, led by our host–Hallie Peño, was our take on an after-school special meets variety program meets satirical news program. Our audience: HS and college kids craving some mid-afternoon Chipotle.

THE EXECUTION

The premiere season of School of Guac ran for 11 episodes, including a Halloween special, on-the-ground Election Day coverage, and other cultural milestones, such as Thanksgiving and Cyber Monday. Each episode was teased and promoted on our other social channels with trailers, cutdowns and even re-runs.