New York Yankees - Tickets
Year
Role
Discipline
Credits
The Challenge
After two successful years of ticket designs for the Yankees, we were approached again for the 2018 season. The goal as always was to create iconic, collectible tickets that incentivize fans old and new to show up and show out at Yankee Stadium.
The Execution
Every sports' team has historical moments, moments that can define a lifetime of fandom. And the New York Yankees' having 27 World Series titles, is certainly not short on those moments. This year we wanted to focus on those moments when history is being made. About being there when shit goes down.
The frame-by-frame design approach was inspired by rolls of film, highlighting the action and narrative "in motion", as if you're living the moment on every ticket (and occasionally across multiple tickets). Each ticket was composed of two or more player sequences. Color grading, contouring, hand lettering, and additional dust was added to create more nostalgic and dramatic scenes.
16 unique ticket designs were created for top-tier admission, premium suites. Matte, gloss, and gold foil printing processes were applied to further the premium experience. For General Admission, 18 unique ticket designs were created. To keep cost down for these, they were printed without foil or gloss.
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